Consumer Packaged Goods

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Meet the consumer moment today to drive CPG growth tomorrow.

Today’s consumers expect more. They care about great products and great value. They’re tech-savvy and demand more from both new and beloved brands. The industry needs a new approach to capture their imagination and loyalty.

To meet evolving consumer demands and expectations, we partner with companies across the consumer goods spectrum, including beauty, personal and household care, consumer health, and the food and beverage industry. By transforming industry disruptions into new growth paths, we help our clients stay ahead.

This starts with real-time and actionable consumer insights, backed by proprietary data and AI. We build our clients’ capabilities, strengthening their operations and developing their teams.

Together, we’re scaling new businesses and launching sustainable products. From design to implementation, we’re innovating with omnichannel, direct-to-consumer, and live commerce to deliver global reach and local relevance.

How we can help

Consumer insights

We uncover deep insights on what matters most: who’s driving category growth, where they’re spending, and how their behaviors will trend. We provide granularity by geography, demographic, and subindustry to move clients from insight to action with lightning speed.

Business building

We help clients activate the full range of growth levers, including expanding the core business, innovating into adjacencies, and igniting breakout businesses. We develop the capabilities and ecosystem to drive sustainable and profitable growth faster.

Revenue growth management

We collaborate with CPG clients to shape their commercial strategy across portfolios, categories, and brands. With the power of advanced analytics, we help inform better products, more effective pricing, optimized marketing activities, improved promotions, and smarter shelf investments.

Marketing solutions

We innovate with CPG clients to deliver best-in-tech marketing that drives brand building and loyalty. We upgrade core technology and implement digital capabilities to effectively engage consumers where they are, from direct-to-consumer to the metaverse.

Digital transformation

We partner with CPG clients to ready and automate their supply chains, store operations, and product optimization. From design to implementation, we embed data and AI into their sourcing, manufacturing, and operations to boost growth in today’s complex environment.

Sustainability

We work with clients to transition to green practices and unlock opportunities in the world’s transition to sustainability. We’re collaborating to launch green products, rethink packaging and supply chains, and hyper-scale green start-ups.

Organizational agility

We transform clients’ organizational models in the face of digital, sustainability, and the Great Attrition. Together, we’re fostering critical new skills, flattening organizations, and creating workplace environments that attract and retain top talent.

Tech solutions

Empower your merchants to reach their full potential

McKinsey’s Merchant AI Accelerator leverages agentic AI and our retail expertise to supercharge merchants.

ConsumerWise

A 360° view of the consumer

Periscope by Global Cloud

The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future.
The Periscope platform combines world-class intellectual property, prescriptive analytics and cloud-based tools with expert support and training to drive revenue growth now and into the future.

Keep exploring

Retail

Learn how we help clients increase efficiency and drive growth by refining the commercial offer and developing new organizational and technological capabilities.

Global Cloud on Consumer and Retail Podcast: Insights from experts on business and management

Global Cloud experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries. Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.